Simplify Workforce Establishes Position in Crowded Market

Learn how Rippler Group's comprehensive and integrated ROI-focused omnichannel strategic marketing roadmap helped Simplify Workforce increase revenue growth by 73% YoY, win 21 awards, and create a "buzz" in the market.

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About the Company: Simplify Workforce

Simplify Workforce, a B2B SaaS startup, faced multiple challenges when trying to establish its position in the market.

Having operated in stealth mode for a while, the company had not paid any attention to marketing or sales building blocks, which meant that the brand was virtually unknown.

Further complicating matters, the startup was launching as a new emergent in a mature and crowded market. The company’s owner, therefore, sought to engage a marketing team that would help drive continued growth, forge strategic partnerships, generate demand, and take the flagship product to market.

Approach

Simplify Workforce partnered with Neha Goel to provide oversight of the company's global marketing strategies, projects, and programs.

Neha conceptualized, created, and executed a comprehensive and integrated ROI-focused omnichannel strategic marketing roadmap. The approach was centered around three key areas: brand visibility, marketing technology, demand gen & sales enablemen

Brand Awareness & Visibility

To gain visibility in the market, Neha ran numerous outbound email and social campaigns targeted at key buyer personas in critical verticals, collaborated with industry analyst and award groups, and invested in digital PR. The team also created messaging for the company and the product, including web site copy, email templates, call scripts, sales presentations, product collateral, whitepapers, RFx content, articles, and more.

Marketing Technology

To operationalize marketing and prepare the firm to go after business directly, Neha led a marketing digital transformation to implement marketing technologies to deliver messaging and experiences, manage interactions, and cultivate new business. This included marketing automation, CRM, chatbot, RFP tool, analytics, adtech, and CMS. The company’s website was redesigned and deployed to match the buyers’ journey and optimize conversions.

Demand Gen & Sales Enablement

Neha helped Simplify Workforce identity their most profitable market segments and customers and create a sales content management system of marketing resources that corresponded to each stage of the buyers’ journey. Additionally, the team created alignment between marketing and sales by institutionalizing a lead scoring strategy, developing comprehensive buyer personas, and implementing demand generation best practices for lead capture, nurture, and qualification.

Revenue Growth

Simplify Workforce saw a 73% increase in revenue growth YoY

Awards

The company won 21 awards over 18 months

Pipeline Expansion

Simplify Workforce saw a 40% increase in pipeline

Outcome

Thanks to Neha's approach and solution, Simplify Workforce was well positioned to become a disruptor in its market and go to market directly with a clear strategy and supporting marketing and sale organizations.

The comprehensive and integrated ROI-focused omnichannel strategic marketing roadmap executed by Neha resulted in the company increasing its revenue base, creating a “buzz” in the market, and winning several awards.

The new marketing function supported sales through the revenue funnel, which drove the end-to-end sales lifecycle by equipping the sales organization with the ability to integrate inbound/outbound marketing with the inside and direct sales teams to create a predictable sales pipeline.

By partnering with Rippler Group's team, Simplify Workforce established a position for themselves in the industry, which has resulted in the company's continued growth, forged strategic partnerships, and generated demand.

In the words of the client

“Neha is great to work with and she knows and understands the CWM industry and SaaS model very well. She provides very creative ideas on how to best market products. I would recommend Rippler Group to any organization looking for someone who is both a creative brand strategist and an effective leader.”

Mouhanad Abas, SVP of Operations & Technology Innovation at Simplify Workforce

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