Growth Hacking in Action: How a B2B SaaS Company Used a Targeted Approach to Expand Their Customer Base
Learn how Rippler Group helped a B2B SaaS startup validate a hypothesis for a new ideal customer profile and craft a winning outreach strategy.
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About the Company: TalentDesk
TalentDesk.io is a B2B SaaS company that provides a platform for businesses to manage their freelance workforce. The company's target customers are enterprise-level businesses in a variety of industries, including technology, finance, and healthcare. These customers typically have a need for flexible and scalable workforce solutions, and are looking to optimize their talent management processes to achieve greater efficiency and cost savings.
TalentDesk's team felt that a niche segment would be a great customer for their solution and partnered with Rippler Group to help test and prove that hypothesis.
Approach
To test this hypothesis and achieve growth, Neha executed a growth hacking initiative that involved the following marketing strategies:
Target Audience Identification
The company started by identifying and defining their niche target segment, which was characterized by a specific set of demographics, firmographics, psychographics, and behaviors. This helped them to better understand their customers and tailor their messaging to meet their specific needs.
Comprehensive List Building
Neha built out a targeted list of potential customers using various online tools, including LinkedIn, company databases, and industry associations. She able to identify and segment the list, and provide a full-built out list of contacts for outbound efforts.
Email Cadence Creation
Neha crafted email cadences that were personalized and tailored to the specific needs and pain points of the target audience. The emails were designed to be concise, compelling, and to elicit a response from the recipient. The email cadences were tested and optimized to improve open rates and response rates.
Solution
The entire project was completed in under 3 weeks and the early results are already highly positive.
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Higher Open Rates
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Higher Click-Through-Rates
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Higher Conversion
Outcomes
The growth hacking initiative resulted in significant growth for the company.
They were able to validate their hypothesis that their ideal customers were from the niche target segment, and were able to generate a high number of sales conversations. The success of the initiative has led to continued investment in marketing strategies that focus on the specific needs of the target audience, resulting in sustained growth for the company.
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