Helping B2B SaaS startups accelerate what matters most - Results.

Access marketing advisors and interim Chief Marketing Officers on a fractional basis to tactically and strategically build and scale growth programs.

On-demand, in the right dose for your budget and your needs. 

Neha Goel Headshot 2

About Neha Goel & Rippler Group

Hello! I'm a B2B Fractional CMO (Chief Marketing Officer) and go-to-market leader with a track record of collaboratively building businesses, expanding markets, accelerating growth, and developing impactful teams that create value. I'm hands-on, growth-focused, with an equal love for both strategy and execution.

Over the past decade, I've led marketing and GTM strategies with a heavy focus on revenue growth acceleration and brand value creation for 6 growth-obsessed early-stage B2B startups in the talent/HR tech and procurement/spend management spaces, and been involved in 3 exits!

I love to build and scale and am passionate about helping innovative early-stage B2B tech startups grow! I'm always game to work with a
phenomenal team who've developed a market-disruptive product to help them successfully grow and hit their revenue and business goals!

Typical responsibilities:

Developing short-term and long-term marketing strategy

Setting marketing priorities

Identifying target audiences

Overseeing marketing channels and partners

Driving GTM plans

Building team, programs, technologies, and processes

Tactically executing of comprehensive integrated marketing plans, programs, and campaigns

Solving marketing probels that will arise and need to be resolved quickly

What is a Fractional CMO?

A Fractional CMO is responsible for the same tasks as a full-time CMO but in a part-time capacity. They focus on developing and implementing a marketing strategy to support their client’s large business goals.

As a Fractional CMO, I work with Seed-to-Series C B2B SaaS firms to lead the marketing department and help strategize, prioritize, and deploy aligned growth plays and integrated campaigns. All for the purpose of accelerating growth and customer relationships.

Clients can enjoy the best of both worlds - leverage trusted c-suite expertise while remainining financially lean and nimble. We help you set the right strategic foundation, and then hit the ground running to tactically execute quickly.  

It's a freelance marketing executive that startups hire for top-level strategy and hands-on execution. 

Helpful blog post to check out with FAQs

Why you need a Fractional CMO

A business needs a Fractional CMO when they require marketing leadership and the expert marketing strategy skills of a CMO, but do not need it on a full-time basis. Here are some of the reasons a business needs Fractional CMO services:



Your marketing function requires leadership from an experienced marketer.



Your business needs a comprehensive marketing strategy for your nice and industry



You have a team to execute marketing campaigns but they lack strategic experience.



You need to improve campaigns by having an expert identify opportunities and new possibilities



You need a battle-tested CMO but not for the 40 hours per week a full-time CMO would be. 


Turn random acts of marketing into a strategic process

The results: sustainable growth and predictable pipeline

Covering the key pillars of marketing

Product Marketing

Market research, target audience identificiation, positoining and messaging, go-to-market straetgy, and campaign creation and execution.

Ensure you have the right foundation to grow.

Marketing Operations

Revenue and marketing tech stack architecting, marekting automation, data analytics, budgeting and financial management, marketing communications, sales enablement, and optimization of customer journey.

Leverage the latest technology stack and AI tools to automate and optimize your processses.

Demand Generation

Comprehensive demand generation design, specializing in driving leads and revenue growth. 

Create customized strategies to generate high-quality leads through multiple channels.

Strategy & Execution

Execution > Strategy


Strategy unlocks Execution.

That's the measuring stick. Rippler Group adds strategic value that delivers an obvious uptick in velocity and momentum.

Execution matters. But executing on the right plan? That's the secret sauce.

Let's chat about your needs



See more testimonials and feel free to ask if you'd like to see work samples. 

Learn more about how a Fractional CMO can help you!

If you want to learn more about Rippler Group and our practice areas, we'd be happy to chat! 

Get in touch to schedule a 15-minute introductory conversation! Let's see if there's an opportunity to drive growth together