About Neha Goel & Rippler Group
Hello! I'm a B2B Fractional CMO (Chief Marketing Officer) and go-to-market leader with a track record of collaboratively building businesses, expanding markets, accelerating growth, and developing impactful teams that create value.
Over the past decade, I've led marketing and GTM strategies with a heavy focus on revenue growth acceleration and brand value creation for 6 growth-obsessed early-stage B2B startups in the talent/HR tech and procurement/spend management spaces, and been involved in 3 exits!
I advise startup founders and their teams from seed to scale on market entry and growth. I bring a no-fluff, dig-deep approach to articulating what makes you unique; discovering who you are talking to (persona), what you’re saying (message), and how they will hear you (channels); prioritizing and sequencing what you bring to market and for whom; detailing the customer pain that translates to repeatable revenue and predictable pipeline; and optimizing your route to market - org, tech, programs, partners, strategy, tactics, thought leadership, execution, and iteration.