Positioning Workshop for B2B SaaS Startups
A practical, one-day workshop to perfect your business positioning
As an experienced marketing consultant and fractional CMO, my expertise lies in guiding B2B startups to effectively define and communicate their unique market position. Through this streamlined, one-day workshop, your team will learn to identify and articulate the essence of your business, ensuring that your value resonates with your target audience.
Effective positioning is crucial for any business, especially in today's competitive market. What helps you succeed and makes your marketing more effecitve is understanding your unique place in the market and communicating it in a way to distinguishes you from your competitors.
This workshop is designed to help you achieve precisely that.
Leveraging a proven methodology
In our focused positioning workshops for B2B startups, we employ April Dunford's systematic approach to positioning, renowned for its clarity and effectiveness. This methodology is meticulously designed to avoid common pitfalls and ensure that your positioning truly differentiates your product in the market.
Identifying competitive alternatives
We begin by understanding what your customers would do if your product didn't exist. This helps us grasp the real-world context in which your product operates and identifies your direct and indirect competitors.
Highlighting unique capabilities
We pinpoint the capabilties your product has that set it apart from these alternatives. This step is crucial to understanding what makes your product unique and why it matters to your customers.
Translating capabilities into differentiated value
We then translate these distinct capabilties into clear, differentiated value propositions. This ensures that the value we communicate is not generic but specific and compelling in the context of what's already available in the market.
Defining your best-fit customers
Understanding the differentiated value leads us to identify the characteristics of an ideal target customer. We focus on those who will value and benefit the most from the unique aspects of your product.
Did you know?
Workshop Structure
Concise and Comprehensive:
- Duration: 1 Day (3 hours)
- Format: Virtual, Interactive & Collaborative
- Participants: Up to 5 team members
Session Outline:
- Segment 1: Positioning Fundamentals
- Evaluating your current market positioning
- Exploration of direct and indrect competitors
- Segment 2: Crafting your Positioning Strategy
- Uncovering your unique attributes, the benefits they provide
- Identifying your best-fit customers
- Formulating effective value propositions
- Segment 3: Practical Application
- Real-world application scenarios for better understanding
- Q&A session for personalized advice & use case discussions
Outcomes & Deliverables
You Will Gain:
- A comprehensive understanding of your value propositions and differentiators
- A clear and distinct positioning statement
- Enhanced team understanding and alignment on market position
Deliverables:
- Comprehensive workshop materials
- A customized action plan for implementing positioning strategy
- Tools for ongoing assessment and refinement of your positioning strategy
Investment
Standard Package
Customized Package
Elevate Your Startup with Precise Positioning
Discover the power of clear and effective positioning in this intensive workshop.
Transform the way you communicate your business value and gain a competitive edge in your market.