--- title: "Rippler Group: Insights & Musings | Neha Goel" description: Neha is a B2B Fractional CMO, GTM leader, and advisor for early-stage B2B SaaS businesses. With over 15 years of experience in the contingent workforce and HR tech industry, Neha has held marketing leadership positions across 6 growth-obsessed B2B startups in the talent/HR tech and procurement/spend management space, and been involved in 3 exits. Some of her prior roles were at Utmost, SimplifyVMS, Workspend, and DCR Workforce, and additionally she consulted for multiple staffing and workforce solution firms in the contingent workforce space as a fractional CMO. Neha has written several articles for SIA's staffing Stream and SIG's Future of Sourcing, been featured in industry podcasts, events, and webinars, and was named to multiple leadership lists including SIA Global Power 150 - Women in Staffing list for 2019 and SDCE 100 Pros to image: https://go.ripplergroup.com/hubfs/ripplergroup_hyperrealistic_particle_wave_physics_green_pallete_cec7c932-0a8e-4ee0-ae75-384878ad7d18.png --- [![Rippler group logo](https://go.ripplergroup.com/hubfs/logo.png)](https://ripplergroup.com/) [Schedule a call](https://go.ripplergroup.com/meetings/nehagoelfl) AUTHOR # Neha Goel Neha is a B2B Fractional CMO, GTM leader, and advisor for early-stage B2B SaaS businesses. With over 15 years of experience in the contingent workforce and HR tech industry, Neha has held marketing leadership positions across 6 growth-obsessed B2B startups in the talent/HR tech and procurement/spend management space, and been involved in 3 exits. Some of her prior roles were at Utmost, SimplifyVMS, Workspend, and DCR Workforce, and additionally she consulted for multiple staffing and workforce solution firms in the contingent workforce space as a fractional CMO. Neha has written several articles for SIA's staffing Stream and SIG's Future of Sourcing, been featured in industry podcasts, events, and webinars, and was named to multiple leadership lists including SIA Global Power 150 - Women in Staffing list for 2019 and SDCE 100 Pros to [Follow me on LinkedIn](https://www.linkedin.com/in/nehagoelfl/) ## Stories by Neha --- GTM ### [Founder-Led Marketing Playbook: What to Do Before Hiring Your First Marketer](https://go.ripplergroup.com/rippler-group-insights-musings/founder-led-marketing-playbook-what-to-do-before-hiring-your-first-marketer) Use this 5-part playbook to build founder-led marketing that drives growth—before hiring your first marketer. Neha Goel Jun 3, 2025 startup ### [How to Nail Your B2B SaaS Positioning in 5 Steps (With Examples)](https://go.ripplergroup.com/rippler-group-insights-musings/how-to-nail-your-b2b-saas-positioning-in-5-steps-with-examples) Learn how to position your B2B SaaS product in 5 steps—define your category, stand out from competitors, and attract the right customers. Neha Goel May 22, 2025 fractional cmo ### [Ten Compelling Reasons to Hire Fractional CXOs](https://go.ripplergroup.com/rippler-group-insights-musings/ten-compelling-reasons-to-hire-fractional-cxos) Discover the benefits of hiring fractional CXOs for your organization. Unlock business growth with experienced professionals on a fractional basis. Neha Goel May 16, 2023 bdr ### [Unveiling the Sales Hacks of Top-Performing Companies: A Blueprint for Booking More Meetings](https://go.ripplergroup.com/rippler-group-insights-musings/unveiling-the-sales-hacks-of-top-performing-companies-a-blueprint-for-booking-more-meetings) Discover the secret formula used by top-performing companies to empower their BDRs and book a crazy number of meetings. Neha Goel May 2, 2023 b2b saas marketing ### [Maximizing the Impact of Marketing in the Mid-Late Funnel Stages](https://go.ripplergroup.com/rippler-group-insights-musings/maximizing-the-impact-of-marketing-in-the-mid-late-funnel-stages) Discover how marketing helps drive deal velocity in mid-late funnel stages with strategies such as nurture, progression assets, buyer enablement, and... Neha Goel May 2, 2023 advertising ### [The Future of Marketing: Insights from POSSIBLE Miami 2023](https://go.ripplergroup.com/rippler-group-insights-musings/the-future-of-marketing-insights-from-possible-miami-2023) Highlights from the inaugural 2023 POSSIBLE conference about the Future of Marketing. Neha Goel Apr 20, 2023 GTM ### [Mastering GTM Strategy: Tips for High-ACV B2B Tech Startups](https://go.ripplergroup.com/rippler-group-insights-musings/mastering-gtm-strategy-tips-for-high-acv-b2b-tech-startups) Discover key GTM strategies for B2B tech startups with high ACVs. Boost revenue, optimize your funnel, and drive growth with our expert guide. Neha Goel Apr 13, 2023 GTM ### [Buyer Personas & Customer Journey: The Foundation for Customer-Centric Marketing](https://go.ripplergroup.com/rippler-group-insights-musings/buyer-personas-customer-journey-the-foundation-for-customer-centric-marketing) Learn why developing buyer personas and customer journey is crucial for effective marketing in 2023. Download a free Buyer’s Journey Worksheet today. Neha Goel Apr 5, 2023 growth ### [5 Marketing Metrics To Actually Care About](https://go.ripplergroup.com/rippler-group-insights-musings/5-marketing-metrics-to-actually-care-about) Optimize your marketing with these 5 key metrics that drive ROI. Learn more in our latest blog post. Neha Goel Mar 31, 2023 fractional cmo ### [What is a Fractional CMO? FAQs](https://go.ripplergroup.com/rippler-group-insights-musings/what-is-a-fractional-cmo-faqs) Explore our Fractional CMO FAQ blog post to uncover the benefits & responsibilities of a part-time CMO and how it can transform your business. Neha Goel Mar 30, 2023 [1](https://go.ripplergroup.com/rippler-group-insights-musings/author/neha-goel/page/1) [2](https://go.ripplergroup.com/rippler-group-insights-musings/author/neha-goel/page/2) ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. © 2023 Rippler Group LLC  All rights reserved