--- title: "Rippler Group: Insights & Musings | Neha Goel (2)" description: Neha is a B2B Fractional CMO, GTM leader, and advisor for early-stage B2B SaaS businesses. With over 15 years of experience in the contingent workforce and HR tech industry, Neha has held marketing leadership positions across 6 growth-obsessed B2B startups in the talent/HR tech and procurement/spend management space, and been involved in 3 exits. Some of her prior roles were at Utmost, SimplifyVMS, Workspend, and DCR Workforce, and additionally she consulted for multiple staffing and workforce solution firms in the contingent workforce space as a fractional CMO. Neha has written several articles for SIA's staffing Stream and SIG's Future of Sourcing, been featured in industry podcasts, events, and webinars, and was named to multiple leadership lists including SIA Global Power 150 - Women in Staffing list for 2019 and SDCE 100 Pros to (2) image: https://go.ripplergroup.com/hubfs/ripplergroup_hyperrealistic_particle_wave_physics_green_pallete_cec7c932-0a8e-4ee0-ae75-384878ad7d18.png --- [![Rippler group logo](https://go.ripplergroup.com/hubfs/logo.png)](https://ripplergroup.com/) [Schedule a call](https://go.ripplergroup.com/meetings/nehagoelfl) AUTHOR # Neha Goel Neha is a B2B Fractional CMO, GTM leader, and advisor for early-stage B2B SaaS businesses. With over 15 years of experience in the contingent workforce and HR tech industry, Neha has held marketing leadership positions across 6 growth-obsessed B2B startups in the talent/HR tech and procurement/spend management space, and been involved in 3 exits. Some of her prior roles were at Utmost, SimplifyVMS, Workspend, and DCR Workforce, and additionally she consulted for multiple staffing and workforce solution firms in the contingent workforce space as a fractional CMO. Neha has written several articles for SIA's staffing Stream and SIG's Future of Sourcing, been featured in industry podcasts, events, and webinars, and was named to multiple leadership lists including SIA Global Power 150 - Women in Staffing list for 2019 and SDCE 100 Pros to [Follow me on LinkedIn](https://www.linkedin.com/in/nehagoelfl/) ## Stories by Neha --- GTM ### [BDR Superheroes: How to Maximize BDR Potential](https://go.ripplergroup.com/rippler-group-insights-musings/bdr-superheroes-how-to-maximize-bdr-potential) Discover proven strategies to empower Business Development Representatives (BDRs) in your B2B Go-To-Market teams to drive growth and revenue. Neha Goel Mar 29, 2023 GTM ### [Mastering Vertical GTM Strategy: Real-World Examples from Emerging Tech Companies and Actionable Steps for B2B Success](https://go.ripplergroup.com/rippler-group-insights-musings/mastering-vertical-gtm-strategy-real-world-examples-from-emerging-tech-companies-and-actionable-steps-for-b2b-success) Discover actionable steps and real-world examples from emerging tech companies to verticalize your GTM strategy and boost B2B success. Neha Goel Mar 20, 2023 GTM ### [🍀 Proven Growth Hacking Strategies Inspired by Top B2B Tech Firms and Modern Success Stories](https://go.ripplergroup.com/rippler-group-insights-musings/proven-growth-hacking-strategies-inspired-by-top-b2b-tech-firms-and-modern-success-stories) Explore top B2B tech firms' growth hacking strategies, modern success stories, and actionable tips to achieve rapid growth in your business. Neha Goel Mar 17, 2023 growth ### [8 Go-to-Market Mistakes B2B SaaS Startups Must Avoid](https://go.ripplergroup.com/rippler-group-insights-musings/8-go-to-market-mistakes-b2b-saas-startups-must-avoid) Discover 8 common go-to-market mistakes B2B SaaS startups must avoid to ensure growth, success, and effective marketing strategies. Learn more now! Neha Goel Mar 16, 2023 fractional cmo ### [Why Early-Stage Companies Need Fractional Marketing Leadership](https://go.ripplergroup.com/rippler-group-insights-musings/why-early-stage-companies-need-fractional-marketing-leadership) Discover how fractional marketing leadership can benefit early-stage companies. Access top-tier expertise, scale marketing efforts, and improve ROI. Neha Goel Mar 16, 2023 fractional cmo ### [Unlocking Business Growth: The Power of Fractional CXO Roles](https://go.ripplergroup.com/rippler-group-insights-musings/unlocking-business-growth-the-power-of-fractional-cxo-roles) Discover how fractional CXO roles can drive growth and operational excellence for your business, providing cost-effective solutions and expertise. Neha Goel Mar 16, 2023 [1](https://go.ripplergroup.com/rippler-group-insights-musings/author/neha-goel/page/1) [2](https://go.ripplergroup.com/rippler-group-insights-musings/author/neha-goel/page/2) ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. © 2023 Rippler Group LLC  All rights reserved