What is a Fractional CMO? FAQs

A fractional Chief Marketing Officer (CMO) is a highly experienced marketing leader who partners with founders, CEOs, and executive teams to drive their organization's growth. This model is particularly appealing for start-ups and scale-ups that require the expertise of a senior marketing executive but are unable to justify the cost or need for a full-time commitment. For businesses who need to solve problems right away, a fractional CMO can jump right in, whereas hiring a full-time CMO requires time to find, interview, and onboard. 

Consider a fractional CMO if:

• You are a founder or CEO who is doing your own marketing (and wearing many other hats)
• You lack strategic marketing leadership or the time to train and guide your junior marketing resources?
• You require an outsiders' perspective to inject new ideas and help you troubleshoot business challenges through the lens of your customer
• Need an interim executive as a bridge while looking for a permanent CMO 

Differences between a strategic marketing consultant, an agency, and a fractional CMO

While all of these options can help you develop your marketing strategy, the approach and level of commitment vary. The key distinction is the level of accountability, involvement, continuity of service, and customization to your business. 

When it comes to marketing, there is no one-size-fits-all solution. Regardless of the option you choose, selecting the right marketing resource is the first step towards achieving growth and success. 

FAQs

Want to learn more about how a Fractional CMO can help your business? Get in touch to schedule a 15-minute introductory conversation. Let's see if there's an opportunity to drive growth together.